The olive oil industry in 2025 is witnessing a growing divide between traditional smallholders and large-scale “super-intensive” mega farms.
Traditional vs. Industrial
In southern Spain, smallholders like Manuel Adamuz Comino face increasing challenges from both climate change and the rise of mega farms. These large-scale operations, benefiting from irrigation and mechanized harvesting, are more resilient during droughts and can achieve significantly higher productivity and lower costs.
Quality and Sustainability
While mega farms focus on efficiency and scale, traditional farmers emphasize the superior quality and sustainability of their products. Their oils are often richer in beneficial polyphenols and produced using environmentally friendly methods.
Market Implications
The expansion of mega farms is reshaping the global olive oil market, attracting investment and altering supply chains. However, this shift raises concerns about the preservation of traditional practices and the environmental impact of large-scale farming.
Final Thoughts
The tension between tradition and industrialization in the olive oil sector highlights the need for balanced approaches that value both efficiency and heritage.
Luca
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news-trends-industry olive-farming traditional-vs-industrial sustainability 2025